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Android App Advertising SDK Location Data Sharing Explained
['Techrepublic Staff']
TechRepublic
A shipping build can therefore transmit coordinates even when its consent flow and Google Play Data safety listing say nothing about third-party location sharing.
Neither app displayed a notice before transmission, and neither Data safety section disclosed third-party location sharing.
Precise Android location can resolve a device to within about 160 feet and sometimes 10 feet.
Third-party location sharing must also appear in the Data safety form and comply with prominent disclosure and consent requirements.
In a 2024 order against InMarket, the Federal Trade Commission alleged that the company failed to ensure third-party apps using its location SDK had obtained informed consent before location data supported targeted advertising.