Netflix has announced a major step towards strengthening India's creative landscape with the launch of the ‘Netflix India Storytelling Initiative’, reaffirming its long-term commitment to the country's growing entertainment industry. Netflix launches ‘India Storytelling Initiative’ to strengthen creative talent pipelineHaving worked with India's creative community for over a decade, Netflix has produced more than 200 Originals and filmed across over 100 locations in the country. Through these efforts, Netflix hopes to further position India as an international hub for storytelling and entertainment production. Ted Sarandos, Co-CEO, Netflix, said, "India has always been one of the world's greatest storytelling nations. The Netflix India Storytelling Initiative reflects our long-term commitment to strengthening India's creative ecosystem by creating more opportunities for emerging creators, because investing in creators is investing in India's creative future."