Kroll Celebrity Brand Valuation 2025: Shah Rukh Khan’s brand value jumps 47% in two years; tops the list with USD 177.9 millionShah Rukh Khan has returned to the top of India's celebrity brand rankings. Kroll Celebrity Brand Valuation 2025: Shah Rukh Khan’s brand value jumps 47% in two years; tops the list with USD 177.9 millionThe latest report estimates the combined brand value of India's top 25 celebrities at USD 2 billion, with Shah Rukh leading the pack after climbing from the third spot in 2024. Shah Rukh Khan's brand value jumps 22% in a yearShah Rukh's brand value rose from USD 145.7 million in 2024 to USD 177.9 million in 2025, reflecting an increase of nearly 22% year-on-year. Kroll on evolving celebrity brand valueCommenting on the findings, Umakanta Panigrahi, Managing Director, Valuation Advisory Services, Kroll, said celebrity brand value today is influenced by far more than traditional endorsements. Also read: Kroll Celebrity Brand Report 2025: Hrithik Roshan’s brand value reaches USD 88.9 million; climbs to No.