Most recently, a Todd Field–directed campaign video for Armani Beauty’s new men’s fragrance I Will. In the ad Bailey plays an actor in Los Angeles searching for new meaning as he prepares for his next role. Just as his character journeys to Tinseltown in pursuit of inspiration, Bailey is also using the year to reflect and select projects with more intention. So much of the shoot, which is about an actor arriving in LA, felt entirely sort of kismet. The story of the campaign is about arriving at a destination—for this person, arriving in Hollywood.