I never thought of myself as “the American” until I was not living in the US. All of a sudden, I’m in this room that's very foreign, and they’re all dressed so elegantly. But I was doing this Marlboro Man thing in Paris Fashion Week—no one else was really doing that, so we stood out. I did a project with Smokey Bear pretty early on, and for me, that’s like doing a project with Santa Claus. We put the American flag on some stuff every once in a while, but that’s a cultural symbol more than anything.