WEST ALLIS, Wis. — The Wisconsin State Fair cream puff is one of the most iconic treats in the state, and this year, the dairy building is celebrating a milestone with a brand-new flavor. TMJ4 NewsThis year marks the 175th anniversary of the Wisconsin State Fair, and organizers are marking the occasion with a special new flavor: the Fair-aschino Cherry Cream Puff. WATCH: Why Wisconsin State Fair cream puffs are a fan favoriteWhy Wisconsin State Fair cream puffs are a fan favorite"This is the best gig of the summer. "Just seeing like what joy cream puffs brings to state fair but brings to all of Wisconsin," Susannah said. TMJ4 NewsFor first-time fairgoers wondering what makes the Wisconsin State Fair cream puff so special, Susannah said the answer is simple.