The comments section under Jeselnik's book club videos show that he's gaining ground in his fight to make reading manlier and cooler than podcasting. “The best YouTube book club is run by a comedian,” the top commenter declared under Jeselnik's video about John Edward Williams' 1965 novel Stoner. “Jeselnik has tattoos, a dog, and a book club. As always, love the book club videos.” With his book club, Jeselnik is organically creating a community of comedy fans who push each other to grow intellectually and emotionally, which is unheard-of in the modern era of dude comics on social media.