Bailey is the face of Armani Beauty’s first new men’s fragrance in more than 20 years. Dubbed “I Will,” the scent starts out fresh with a flash of bergamot and lavender and dries down to earthy patchouli. Courtesy of Armani Beauty Bailey, 38, calls himself the “naughty cousin” of the Armani family. And I think nothing says that more than a scent, because you establish yourself with a kind of confidence. And her house smelled of rose talcum powder, so talcum powder, to me, is such a powerful memory scent.”