What, then, does the next era of women in business actually look like? If the first girlboss generation was defined by scale, personal mythology and breaking into male-dominated spaces, what defines girlboss 2.0 in a market where access to capital is trickier, consumer expectations are harder to meet, and founders are being asked to build with sharper business fundamentals? “I mentor a lot of women who call me and say their investors are putting them under pressure. “What’s happened is that the market has effectively split into two categories: AI and non-AI. If you’re brave enough to build a company outside AI, then you need a plan to operate without relying on massive amounts of capital.”