Entertainment — games, streaming, interactive leisure of every kind — has become one of the most sought-after asset classes on the planet. Buying EA outright, the studio behind FIFA-era football titles, Battlefield and The Sims, is a statement that interactive entertainment is now core infrastructure for the attention economy. Why Leisure Spending Keeps RisingThere is a simple logic underpinning the boom. It also helps explain why Britain’s fintech cluster runs so deep, a strength documented in the government-backed UK FinTech State of the Nation report. UK adults pour more of their evenings into interactive entertainment.