Ford Motor on Thursday is betting that cash-strapped Americans will sign up to buy its all-new Fathom, an electric midsize pickup with a starting price of $28,350. In December of 2025, Ford decided to cease production of its full-size F-150 Lightning electric truck. Ford - PHOTO: Sales of the all-electric Ford F-150 Lightning have not company expectations. According to Cox Automotive, EV sales accounted for 5.8% of new-vehicle volume in the second quarter of this year, nearly unchanged from the first quarter. Ford - PHOTO: Ford has seen its fanbase for the Maverick grow as more consumers seek out compact pickups.