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Summer Ratings Trend: How Communal TV Watching Made a Comeback
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TheWrap
That’s more than double the viewership reached by Game 5 of this year’s NBA finals, which scored 24.5 million viewers, but is exactly half of the 125.6 million viewers that tuned in for the 2026 Super Bowl.
In the same way, Peacock has turned “Love Island USA” into must-see TV that airs nearly every day for six weeks.
NBC’s MLB coverage hits a home runNBC Sports had a winning baseball Sunday, marking the first time in “Sunday Night Baseball” history that three consecutive games have topped 3 million viewers.
Those victories were made up of the Boston Red Sox-Los Angeles Dodgers game, which scored 3.8 million viewers on Sunday, as well as the Dodgers-Yankees game on July 19 that tallied 3.9 million viewers and the Yankees-Phillies matchup on July 26 that drew in 3.2 million viewers.
The episode scored 4.2 million viewers — up 4% from the prior week — and became the top program of the night for the second week in a row among total viewers.