Ford's long-awaited midsize electric pickup truck now has a name and, perhaps most importantly to people looking for a good deal on EVs, a price. Ford says of the meeting to name the truck: "So the team asked themselves: What communicates depth below the surface? How do we communicate an emotional feeling of a vehicle that's more than it appears to be." That price makes it a competitor to the much smaller Slate truck, but also non-trucks like the Nissan Leaf and Chevy Bolt. We don't know a lot about the Fathom, but just that price alone has the potential to sell a lot of trucks.