PJM has proposed a two-part process for meeting large load demand. PSEG Power, an unregulated PSEG subsidiary, has floated several power supply proposals in New Jersey and other parts of PJM in the bilateral contracting portion of PJM's initiative, according to Ralph LaRossa, PSEG chair, president and CEO. PSEG Power is also continuing discussions with potential customers "that see value in our existing nuclear production, future nuclear upgrades and other generation opportunities," LaRossa said. PSEG Power owned about 3,760 MW of nuclear generation capacity in New Jersey and Pennsylvania at the start of this year. $40MEstimated loss in ongoing income if PSE&G loses its 0.5% return on equity adder for being a PJM member.