Columbia staged its first-ever trail race in Saudi Arabia, bringing together more than 40 runners, outdoor enthusiasts and members of the local adventure community, alongside Discover Aseer, for a 21km race through the Aseer Mountains. Held at Al Masqi Park, the course took participants across technical mountain terrain, steep ascents and panoramic highland landscapes at elevations of more than 2,500 metres above sea level. Aid stations were positioned every 5km to support runners throughout the route. Columbia’s internal team planned, executed and delivered the campaign to establish Columbia as a leader in outdoor culture across the region while contributing to Saudi Arabia’s growing trail-running