For many 4-H and FFA members, the livestock project doesn’t end when the animal is clipped, trained, and ready for the show ring. The buyer letter. What a great buyer letter includesWhile every letter should sound like you, the strongest buyer letters share several common elements. Relationships don’t end at the auction: One of the biggest mistakes exhibitors make is treating buyer letters as a one-time event. Writing buyer letters may feel uncomfortable the first time, but it’s one of the most valuable skills you’ll develop through 4-H and FFA.