“It’s implementing age assurance in a way that also protects user privacy while still being able to operate their business successfully,” Megerdichian says. L8P8 is selling Loop8ID Age Shield as a highly effective method that aligns with UK regulator Ofcom’s standard under the OSA. More to the point, Ofcom is ostensibly still figuring out what, exactly, highly effective age assurance looks like: in June, UK Technology Secretary Liz Kendall sent a letter to Ofcom instructing the regulator to “launch a rapid assessment of what highly effective age assurance looks like for determining whether someone is over 16.” New York State recently became one of the first jurisdictions globally to introduce specific accuracy minimums for highly effective age assurance – a rubric age assurance providers have repeatedly called for. Article Topicsage verification | biometric authentication | biometrics | Loop8 | middleware | OS-level age verification