Hyderabad: Continuing his outreach to the youth of India, mainly the Gen Zs, Prime Minister Narendra Modi shared a new Instagram reel urging them to share a GRWM (get ready with me) post with their favourite handloom products. Starting the reel with saathiyon (friends), the prime minister says India will celebrate National Handloom Day on August 7, and wants everyone to celebrate with “enthusiasm and zeal.” He appeals to the young generation to buy handloom products and make a video for the world to recognise India’s weaver community and their work. Buy handloom products ourselves, make a video Let’s make India’s handloom diversity popular,” he says. The “Get Ready With Me (GRWM)” video has become one of Gen Z’s defining social media formats.