Launching across the UK this summer, the limited-edition carton brings a fresh, contemporary interpretation to one of Nairn’s longest-standing products. The oat has always been at the heart of Nairn’s story, and I wanted to elevate this special ingredient, showcasing it as something worthy of celebration. Nairn’s Rough Oatcakes were chosen for the special edition as one of the brand’s most enduring products that helped establish the family business more than a century ago. The special edition pack forms part of Nairn’s 130th anniversary campaign, celebrating the brand’s enduring place in British food culture, from a traditional Scottish bakery to an internationally recognised snacking brand. It will be rolled out across major UK retailers this month and will feature throughout Nairn’s anniversary campaign across PR, social media and marketing throughout its milestone year.