As the Official Soft Drinks Partner of the Premier League, Coca-Cola is bringing back its ‘Superfan’ promotion as part of the new ‘Taste Every Second’ campaign. Live now and running until 31 October, the activity spans Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke and, for the first time, Coca-Cola Cherry in the 500ml Supercan format. The 500ml Supercan offers double the points of a standard 500ml Coca-Cola pack, making it the fastest route to rewards. Football represents the first major opportunity as the UK’s number one passion point, with around 40 million people tuning into the Premier League each season. The refreshed Premier League Supercan design takes inspiration from fan murals and football culture, featuring bold graphics including gloves, boots, balls, scarves and trophies to deliver maximum impact in the chiller.