Clean eating starts with food quality, but often leaves calories and portions uncounted. Clean eating fails when it turns ordinary foods into moral failures or hides a calorie surplus behind a list of approved ingredients. What IIFYM and clean eating meanIIFYM stands for “if it fits your macros.” SubscribeThat freedom separates IIFYM from a meal plan, but it does not make every IIFYM diet nutritious. A randomized trial in 200 undergraduate women at low risk for an eating disorder found that one month of app-based food tracking did not increase eating-disorder risk.