Automakers are changing the way they roll out over-the-air updates to the software-defined vehicles they've got on the road — shifting the focus from update frequency to updates that actually provide real value to the car and its owner. There's also another angle to this: paying for otherwise locked features as a subscription — something you're not going to be a fan of. From Automotive News:The shift reflects automakers' struggle to monetize software while meeting consumer expectations shaped by smartphone update experiences. Despite consumers' resistance to paying for locked features, they increasingly expect continuous vehicle improvement through software updates. "The true differentiator is no longer just the ability to deliver updates, but the capacity to continuously create customer value through software," Khandelwal said.