50 Cent backs Bally’s expansion in Shreveport while navigating tension with city leadership over his massive G-Unit entertainment development projects. 50 Cent is doubling down on Shreveport even as tension with the city’s leadership threatens to derail his massive entertainment empire. “I’m excited for Bally’s expansion in Shreveport as we continue investing in the city’s future,” 50 Cent said. Despite the friction, 50 Cent’s G-Unit continues moving forward with three major venues in downtown Shreveport. 50 Cent has locked in $124 million in state funding and has personally invested millions in downtown properties.