Peugeot will launch seven new cars in Europe by 2030 and roll out key new technology for owner Stellantis, under the giant car group’s new FaSTLAne strategy. The first four cars are brand new electric versions of the 208 supermini and 2008 small SUV, plus updated versions of their petrol/hybrid equivalents. “Then on the C-segment we will bring three new models, replacing the 308 [hatchback], 308 SW estate and the 408,” Peugeot CEO Alain Favey told us in a meeting at Le Mans. Advertisement - Article continues below“It’s based on our size: Peugeot sells 1.1-million cars a year and we have the ambition to sell 1.5m in 2030,” explains Favey. “There’s a benefit for Peugeot: we access new technology first, which is very important because innovation has always helped drive the brand’s appeal.”