Gong cha is well established in Japan, Korea and Australia, and is expanding in the Americas and Europe. Bain Capital has agreed to acquire Gong cha Global (Gong cha) from TA Associates and other existing shareholders for an undisclosed sum. Gong cha currently operates around 2,200 bubble tea outlets in 33 markets worldwide. In parallel, Bain Capital seeks to support Gong cha in strengthening customer engagement through product innovation, expanded use of digital marketing and the development of loyalty initiatives. Gong cha CEO Paul Reynish said: “We are grateful to TA for its partnership and shared commitment to Gong cha’s long-term success.