Ford’s second attempt at an electric vehicle strategy is getting closer to primetime. After its initial approach of electrifying its best-selling F-150 fell a little flat, it decided to try something a little radical. An internal skunkworks was set up in California with a brief to rethink the idea of a universal EV platform from the ground up, taking into account the advances made by EV startups and clean-sheet designs both in the US but especially China. And today, we found out what that first new EV—an affordable four-door pickup truck—will be called: the Ford Fathom. We’ve known for some time that the first EV built on Ford’s new UEV platform was going to be a pickup truck.