– Walmart has completed its acquisition of Vibe.co, a leading self-service streaming TV advertising platform, marking another step in the expansion of its growing commerce media business, Walmart Connect. The acquisition is designed to strengthen Walmart Connect’s advertising capabilities by making connected TV (CTV) advertising easier to plan, buy and measure for businesses of every size. “Vibe has created an outstanding platform that simplifies streaming TV advertising for businesses of all sizes,” Mayward said. “Our vision has always been to make TV advertising as simple and accessible as digital search and social advertising,” he said. The business enables advertisers to connect media spending directly to measurable sales performance, giving brands greater visibility into campaign effectiveness.