Sharks unveil new look and promise ‘new era’

Our core never will,” said Sharks Rugby Club CEO Shaun Bryans. READ | All Blacks coach Rennie misses SA/NZ Super Rugby rivalryThe Sharks were established in their current form in 1996, when Natal Rugby was transformed into the Sharks. In 1996, this club had the courage to redefine itself as the Sharks and helped shape the modern era of South African rugby,” Bryans said. Reebok returns as the Sharks’ technical apparel partner, with the two brands developing a wider performance and lifestyle range. It is the beginning of a new era for the Sharks Rugby Club,” he said.