The club announced on Thursday that it will now be known as the Sharks Rugby Club, along with a fresh new logo and a redesigned Sharks emblem for promotional purposes. “If all we wanted was a new logo, it would never have been worth putting our supporters through this change. The Sharks have never been a club that waits for the game to change around it. If all we wanted was a new logo, it would never have been worth putting our supporters through this change. The Sharks have never been a club that waits for the game to change around it.