San Francisco: free resources for Breastfeeding Awareness MonthSan Francisco celebrates National Breastfeeding Awareness Month with rally, march, and free resources for parents on Wednesday. San Francisco received a USDA award this month for its WIC Breastfeeding Counseling Program. There will also be a Mothers' Milk Bank donation drive for human milk to help mothers who aren't able to breastfeed their babies or need extra support.