In a public notice, the regulator announced the immediate suspension of 52 alcoholic beverage brands imported from six countries—Uganda, Tanzania, Kenya, India, Burundi, and Poland. The suspension is part of a much wider crackdown on illicit and substandard alcohol that has been sweeping across Rwanda. A devastating public health crisis. This latest crackdown suggests the government is taking the public health crisis deadly seriously. What is clear is that Rwanda is sending a strong message: when public health is at stake, even well-known brands from neighbouring countries are not above the law.