Much of Roku's data collection efforts mirror those of other connected consumer products. Similar information is collected by Roku's streaming partners. If you decide to link your Roku device to a non-Roku service, to enable features like displaying your Google Photos or connecting your Alexa voice assistant, those providers will receive similar information about your Roku device. This form of data collection extends to any voice-enabled features utilized while on the Roku homepage, Roku channel or connected third-party apps or devices. But there's also an obvious downside to this form of data collection: advertising.