Add the Gazzetta del Sud as a sourceMore transparency for those who place on the market or use chatbots, image generators, synthetic audio and video, emotion recognition systems and tools capable of producing deepfakes. Violations are punishable by up to 15 million euros or, for companies, up to 3% of the total annual worldwide turnover of the previous financial year, whichever is higher. The first change is that people will have to be informed when interacting with an artificial intelligence system, unless this is obvious. A useful clarity for users and above all for the most fragile categories such as minors. The synthetic contents must have a machine-readable technical marking paid by the suppliers (provider) and information for users (deployer).