Now, the satellite broadcaster says it is going after something even more vital: the local advertising dollars that it says make up a majority percentage of traditional radio’s revenue. So we will hire to capture that market opportunity and expand our footprint in terms of coverage.” Total revenue for the quarter climbed to $2.16 billion, up 1% from $2.14 billion a year earlier. The Pandora and Off-Platform segment posted revenue of $543 million, up 4% year-over-year, with off-platform advertising revenue specifically rising 5% to $413 million. Citing the quarter’s momentum, SiriusXM raised its full-year 2026 guidance across all three of its key financial targets, including total revenue to approximately $8.525 billion.