As Ever looked to be a promising brand when Meghan Markle launched it last year. It came with its own Netflix cooking series, Netflix was fully onboard as a partner and willing to stock it in their stores, and Meghan Markle was at the wheels curating the experience. Yup, the Duchess of Sussex’s lifestyle brand As Ever was ready and set to be crowned the next success story. As if this blow was not enough for the fledgling brand, Netflix revealed that they would be completely stepping down as partners. What Meghan Markle Did For Her Pop Up Store At GodmothersShortly after launching the brand, Meghan set off to the upmarket shop, Godmothers, located near her and Harry’s mansion, where she helped design the initial installation.