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TUMI targets younger travellers with new AXIS collection
['Naomi Chadderton']
TRBusiness - Feed
Image Credit: TUMITUMI has introduced AXIS, a new collection designed to appeal to a younger generation of travellers and commuters through lightweight, minimalist bags built for life on the move.
Designed around TUMI’s philosophy of “quiet innovation”, AXIS combines lightweight nylon construction with clean, understated styling and performance-led features.
TUMI said the collection responds to the growing demand from younger consumers for versatile bags suited to hybrid working, commuting and frequent travel, while also helping to build early brand loyalty.
Victor Sanz, Global Creative Director at TUMI, said: “AXIS was created for a generation that is always moving forward, inspired by technology, and modernity.
The TUMI AXIS collection is now available in TUMI stores worldwide and online.