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After Eight launches first new flavours for travel retail
['Naomi Chadderton']
TRBusiness - Feed
Image Credit: Nestlé ITRNestlé International Travel Retail (NITR) is giving After Eight its biggest update since launch, introducing the iconic chocolate brand’s first-ever flavours beyond mint exclusively to global travel retail.
Fred Porchet, General Manager of Nestlé International Travel Retail, said: “After Eight has long been synonymous with premium mint chocolate, making it one of the most recognisable brands in confectionery.
“This innovation is particularly relevant for travel retail, where shoppers are looking for distinctive gifting solutions and premium products that offer something new.
NITR said the launch is also intended to strengthen the brand’s appeal among younger adult travellers, including Gen Z, whose interest in premium products and new flavours is increasingly shaping purchasing behaviour in travel retail.
The refreshed range contains no artificial colours, flavours or preservatives and uses cocoa mass sourced from farming families participating in Nestlé’s Income Accelerator Programme, supporting more sustainable cocoa production.