Since coming to power in 2014, Modi has revolutionized political communication in India, utilizing digital channels to establish direct links with voters. However, experts note that platforms like Instagram reward spontaneity, humor, and authenticity—areas where Modi’s highly curated messaging sometimes falls short. Protesters effectively used Instagram reels and short videos to challenge Modi’s carefully crafted image of political strength and the government’s narrative control. Following the protests, Modi urged ministers to be more active on platforms favored by the youth and to produce less polished, more authentic videos. While Instagram will be a key platform, only time will tell if Gen Z truly connects with this approach.”