| BY Ricki Green |Independent creative company Thinkerbell says the most influential audience in advertising no longer has eyes, and most brands are invisible to it. Thinkerbell has launched Hi-Vis, a new offering that audits and improves how brands are seen, understood and recommended by ai models, the fastest-growing gatekeeper between brands and buyers. Says Dan Monheit, Chief CX Thinker at Thinkerbell: “Marketers have spent a century learning how humans choose brands. They trust brands that are famous, talked about and coherent, and they’re suspicious of brands that make big claims with little to back them up.” “The brands winning in ai recommendations are the ones with cultural presence – the ones journos quote, communities discuss, and real people vouch for.