The campaign seeks to encourage Australians to make a small but meaningful shift towards kinder language, towards themselves and others. The campaign reflects Butterfly’s evidence-informed BodyKind approach, which focuses on practical everyday actions that can reduce body dissatisfaction while strengthening protective factors. Says Melissa Wilton, Head of Communications and Engagement at Butterfly Foundation: “Body image is shaped by far more than what people see in the mirror. Its free, expert-designed resources provide practical tools to support positive body image, encourage early intervention and help adults create safer environments for young people. More information and resources on BodyKind resources can be found here.