| BY Ricki Green |The Australian Association of National Advertisers (AANA) and the Association for Data-Driven Marketing and Advertising (ADMA) have revealed the name of their newly merged industry body: the Marketing Association of Australia. The announcement was made today at the AANA’s RESET 2026 conference in Sydney, which drew more than 600 attendees. Speaking to the RESET 2026 crowd, AANA (now Marketing Association of Australia) CEO Josh Faulks said: “This is not the end of AANA or ADMA. The Marketing Association of Australia is led by Faulks, previously CEO of AANA. The organisation represents a broad cross-section of the marketing industry, including brand-side marketers, agencies, media owners, platforms, publishers, and businesses operating across data, technology and customer experience.