| BY Ricki Green |The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and exploring how the indie model is evolving. From structure and speed to culture and capability, we unpack where these businesses are finding their edge and what’s driving client decisions today. Next up is Tim Evans, Founder, 2045 – who fired back these answers from the slopes, during the agency’s inaugural ski trip. We’re 2045 – your favourite agency’s favourite agency. How are you using AI to compete above your weight?