Spread the wordMexican social media influencer Cesar Gastelum has been killed in a shooting while livestreaming outside a fast food restaurant in Culiacán, the capital of Sinaloa State. Local media reported that Gastélum and his friends were wearing bright orange jackets and carrying bags commonly associated with delivery riders. Connection to previous influencer killingGastélum frequently shared photos of his travels, social outings and luxury vehicles on Instagram. His death has renewed concerns over the growing risks faced by social media personalities in Mexico, where several influencers have been targeted in recent years. In 2025, 23-year-old influencer Valeria Márquez was also shot dead while livestreaming from a beauty salon on TikTok, sparking widespread outrage.