Founder Shaina Rainford launched Bask & Lather after personal hair loss, now a 9-figure brand in Walmart. Scalp care and hair care are intertwined, requiring a holistic approach for Black women's unique hair needs. Source: Courtesy Of Talent / Courtesy Of TalentSocial media timelines have not been the same since Bask & Lather hit the market. It’s when you should use one or the other, and you should have both because scalp care and hair care are not separate. It’s when you should use one or the other, and you should have both because scalp care and hair care are not separate.