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The TikTokification of Disney+ makes me worry about the future of animation
['Joe Foley', 'Freelance Journalist', 'Layer Van-Ds .Vds-Author Font-Size Var --Text-Base', 'Font-Size Var --Vds-Author-Font-Size', 'Var --Text-Base', 'Line-Height Var --Text-Base--Line-Height', 'Line-Height Var --Vds-Author-Line-Height', 'Var --Text-Base--Line-Height', 'Letter-Spacing Var --Tracking-Normal', 'Letter-Spacing Var --Vds-Author-Letter-Spacing']
Creative Bloq
A new deal will allow TikTok creators to use Disney, Pixar, Marvel and Star Wars characters.
In exchange, Disney will be able to show their short videos on Disney+.
The Disney logo and TikTok logo (Image credit: Disney / TikTok)The Disney Creator Ambassador Program will begin as a pilot in the US in the coming months, but there's an intention to expand it to other markets.
Above: some Disney fans complained that the Hexed trailer flooked like it was made to look good vertically for TikTok.
But it's also easy to see how social media doomscrolling looks appealing to traditional media companies.