Hi-Snaps is built on a different premise entirely: the drink was never the point. Founded by co-founders Sam Lim Achatz and Allison Parc, Hi-Snaps is not a beverage at all. Sam LIm, Hi-Snaps co-founderThe two founders disagree by design. “The culture has acted like your choices are either ‘don’t drink’ or ‘go to the moon.’ “Just because we aren’t drinking alcohol doesn’t mean we are all of a sudden boring and want to miss out on all the fun.