Cloudflare CEO Matthew Prince says AI agents need “a face” online. Cloudflare CEO Matthew Prince says AI agents need “a face” online. AI agents, software that can browse websites, query systems and make purchases without a human clicking anything, are becoming a more regular part of how business happens online. The company has announced Cloudflare Wallets and cloudflare.pay, designed to give AI agents deployed on Cloudflare’s infrastructure a stable, verifiable identity and a way to spend money online within limits set by whoever owns them. How the wallet piece worksAlongside identity, Cloudflare is introducing an “Account Wallet,” which acts as a central balance capable of receiving, holding and managing stablecoins.