How sevens and Olympics can be commercial rugby lifelineDan James argues that rugby sevens is a developmental step for some of the bestDan James argues that rugby sevens is a developmental step for some of the best players, and that can be a boon for a struggling sport. Along the way, the programme has been “remodelled” more than once, moving from full-time contracts to a camp-and-competition model, largely because GB sevens receives no central Olympic funding. Miss the top four and you’re left with the European qualifiers in June 2027, which clashes with Rugby World Cup preparations. It’s whether English, Welsh and Scottish rugby wants to give GB sevens a real crack. Perhaps clubs could work collaboratively with GB sevens by providing non-international Premiership and URC talent for GB camps throughout the season, not just as a favour pre-Olympics.