Incoming Apple CEO John Ternus is bringing back a trusted lieutenant from his time running hardware engineering to join his new management team. It also marks a rare case of an Apple executive returning to the company after retirement. In 2018, she appeared during an Apple product launch event to introduce a new version of the MacBook Air. Product Design, the very soul of the company Jobs rebuilt, was demoted, sidelined, and subordinated to operations, supply-chain efficiency, and services revenue. Hardware engineering, operations, and finance called the shots (poorly; witness Luca Maestri famously rejecting calls to invest in AI early on which is why he’s now sidelined).