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Disney, TikTok Ink Global Short-Form Content-Sharing Deal
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Latest from Tv Technology
The Walt Disney Co. and TikTok have struck what they call a first-of-its-kind global content-sharing deal that allows users of the social media platform to create content utilizing memorable scenes and moments from Disney movies and shows.
As part of the deal, TikTok will offer participating creators access to assets related to hundreds of films and series from Disney’s library of franchises.
Added TikTok Global Head of Entertainment Dawn Yang: “Creators are at the heart of everything we do at TikTok.
Their creativity extends the life of films and shows into conversations that fans discover and share.
In announcing the deal, Disney noted that fan-created content continues to play an increasingly important role in how audiences discover, engage and celebrate entertainment.